I’m going to keep this one short and sweet my friends as I’m writing this on New Years Eve and need to pack in a year’s worth of to-dos in the next 14 hours (kidding of course).
Keeping in mind that social media is about engagement, connection, and taking the online conversation and making a bit more in person (think face-to-face, telephone, or Skype), here are four ways to get a little more bang with your social media accounts in 2013:
- Schedule it. If you don’t make time for it, you’ll never get anything done. Block out at least a two hour chunk of time every week to write short and sweet content relevant to your brand (everyone is a brand, get over it ), and use some of that scheduled time to monitor how people are talking about what you’ve written and then respond in a timely manner. If you absolutely have no extra time, then hire out to someone who can write (quickly) in your voice and outline clearly before you work with this person what your goals are with your social media accounts. It’s not rocket science, it just takes consistency and a little bit of talent.
- Release your inner Alex Trebek. Mr. Trebek, host of the popular game show Jeopardy, frequently asks people to rephrase their answer in the form of a question. You should be doing that as well with you social media content. You may have all the answers within your target market, but you need to rephrase your answers in the form of a question. No one wants to be talked at. They want to be asked. And if they don’t know the answer then they might just ask you for help. Asking promotes better engagement and engagement is key to success in your social media efforts.
- Listen for the complainers. This is simply a tool to be a great connector. People need something and you know the folks who can provide a solution to their problem. You’re building relationships with the person of need and the service provider. These people begin to trust you and will go out of their way to find people who need what you have to offer. If a tree falls in the forest…
- Dig through other people’s quality content and share it and give it away. This is a techie way of rephrasing bullet point #3. People love when their content is found and shared with a new audience. You’re helping the people you serve while building a new relationship with someone who will probably begin paying attention to your valuable content and then share it when it’s relevant to his or her audience. Everybody wins.
Test this out for two months and I will bet that you will notice a spike in the amount of incredible people you’ll meet and reengagement with great people you’ve lost touch with. Use it for business or a job search or to boost your personal life. You’ll be glad you did.
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